2025 was a year of reflection and building up. The company took time to review what had been achieved, listen to every member, broaden experiences beyond the office and welcome new faces. Below are the highlights of the year.
1. Looking Back on the Year – “Reflecting to Grow”
Overview:
At the start of the year, the company held an all-team meeting to review 2024 together: what went well, what needed adjusting and the lessons for the next stage. This was followed by one-on-one feedback sessions, in which each member received input and shared their own aspirations for their work and career path.
Cultural significance:
The all-team meeting gives everyone the same picture and a shared direction. One-on-one feedback ensures each person is heard candidly and supported according to their needs. Together, the two formats reinforce a culture of openness, respect for the facts and a shared commitment to improvement.
2. Korea Journey – “Touching Something New”
Overview:
This year's trip to South Korea combined relaxation with hands-on discovery. Alongside sightseeing and cultural experiences, the team learned how the tourism and entertainment industries are organised, operated and create value, gaining fresh perspective on creative sectors closely tied to everyday life.
Highlights of the trip:
- Exploring the tourism and entertainment industries and how these business models attract and retain users.
- Experiencing local culture, cuisine and the pace of daily life.
- Moments of rest and open conversation outside the work setting.
Cultural significance:
Observing the tourism and entertainment industries first-hand helps the team better understand consumer behaviour and how an industry is built around customer experience. It was also a chance for members to recharge and grow closer.
3. Intern Training – “Laying the First Brick”
Overview:
During the year, the company welcomed new interns and ran a structured training programme. They were introduced to the company culture, work processes and research methods, and were coached directly by experienced team members through real assignments.
Cultural significance:
Training interns is how the company invests in the next generation and shares knowledge across generations within the team. The process also helps mentors consolidate their own knowledge, creating an environment where everyone learns and grows together.
4. Vietnamese Women's Day (20 October) – “Appreciation and Sharing”
Overview:
On 20 October, the company held an appreciation programme for its female members, with heartfelt wishes from the leadership team and colleagues in a relaxed, friendly setting.
Cultural significance:
The event expresses the company's recognition and appreciation of the quiet but steady contributions of its female members. Through it, the company continues to build a workplace that values respect, understanding and sharing among all members.
5. Christmas and Year-End Review – “Closing the Year, Passing It On”
Overview:
At year-end, the office took on a cosy Christmas atmosphere with an informal get-together. The whole team looked back on the results of 2025, recognised each member's contribution and exchanged wishes for the new year.
Cultural significance:
The year-end review is a moment to pause and appreciate the efforts made. The Christmas spirit adds warmth and is a reminder that behind every result is the whole team working together.
The activities of 2025 show a team that reflects in order to move forward, listens to one another and invests in people. We believe this is the foundation for the company's continued sustainable growth.